设计单位  AIM恺慕建筑设计

项目地址  广东省深圳市

建成时间  2024年12月

建筑面积  184125平方米

本文文字由设计单位提供。

我们相信，卓越的设计蕴藏着讲述动人故事的力量。在BREWTOWN啤酒小镇项目中，我们的愿景是创造一种沉浸式体验，将啤酒酿造的悠久历史与深圳这座城市的活力和前瞻精神相结合。这个项目创造的不仅是一个商业空间，更是一场心灵之旅，通过独特的设计来融合创意、社区与文化。

We believe that great design tells a story. With BREWTOWN, our vision was to craft an immersive experience, one that bridges the rich history of beer brewing with the vibrant, forward-thinking spirit of Shenzhen. This project is more than a commercial space; it’s an evocative journey through creativity, community, and culture, brought to life through thoughtful design.

转型故事的设计

Designing a Story of Transformation

项目的设计灵感源自精湛的酿酒工艺，原料在这个过程中历经蜕变、升华质变，最终成就非凡佳酿。这一叙事塑造了我们的设计方法，即赋予室内每个元素意义。从结构形式的节奏性重复到材料的温馨触感，我们将酿酒过程重新诠释为一种建筑语言，邀请人们探索并与之建立联系。

BREWTOWN’s design draws inspiration from the intricate craft of brewing, where raw materials undergo a process of transformation into something extraordinary. This narrative shaped our approach, infusing every element of the interior with meaning. From the rhythmic repetition of structural forms to the tactile warmth of materials, we reinterpreted the brewing process into an architectural language that invites exploration and connection.

设计以线性叙事呈现，引导访客经历一次隐喻性的酿酒之旅。动态的走廊呼应酿酒原材料的变化，开放的庭院则如同酿酒发酵过程中不可或缺的静谧停顿，而流动的空间最终汇聚成一场盛大的欢庆与聚会——恰似啤酒的本质，即为共享而生。

The design is a linear narrative, guiding visitors through a metaphorical brewing journey. Dynamic corridors echo the movement of ingredients, open atriums create pauses for fermentation, and flowing spaces culminate in moments of celebration and gathering - just as beer is meant to be shared.

我们充分利用空间的高度，将必要的管道整合到建筑设计中，增强沉浸式氛围的同时优化通风和冷却系统，降低能耗，使空间更高效地服务于人。

By embracing the height of these spaces and integrating necessary ducting into the architectural language, we not only enhanced the immersive atmosphere but also optimized ventilation and cooling, reducing energy consumption and making the space work harder for its purpose.

激活空间，连接社区

Activating Space, Connecting Community

我们视每个项目为一次重塑空间的契机，旨在打造不仅能吸引人们驻足，还能深深触动心灵、令人流连忘返的场所。在项目中，我们再次激活了所在的场地，将其转变为充满活力的社区中心。每个设计决策皆以人为本，激发好奇心、促进互动，并邀请各个年龄段的人群在此相聚、沟通和交流。

At AIM, we view every project as an opportunity to create spaces that not only captivate but also bring people together. With BREWTOWN, we have, once again, activated a place, transforming it into a vibrant community hub. Every design decision was made with people in mind, to spark curiosity, foster interaction, and invite all generations to gather, linger, and connect.

我们巧妙地将共享体验融入开放的美食广场和生动的庭院设计中，精心打造了一个充满社区活力、富有魅力的目的地。这里不仅是一个打卡之地，更是一个让人静心享受生活的地方。

By embedding shared experiences into the spatial design - be it through open food halls and dynamic atriums, we created a destination that thrives on the energy of its community. BREWTOWN isn’t just a place to visit; it’s a place to belong.

通过材质塑造情感

Crafting Emotion Through Materiality

材质选择对于设计的叙事至关重要。我们采用了拉丝不锈钢、暖色水磨石、穿孔铜和纹理石膏等一系列自然纹理，以呼应酿酒中原始与精炼的元素。

Material selection was integral to telling the story. We embraced a palette of natural textures - brushed stainless steel, warm terrazzo, perforated copper, and textured stucco, to evoke the raw and refined elements of brewing.

设计细节进一步强调了对酿酒过程的呈现。裸露的管道致敬了啤酒生产中使用的设备，而流动的线条和起伏的形式则模仿了啤酒本身的液态运动。这种对细节的把控确保了每个设计元素独具意义且整体和谐。

The details further emphasize the brewing process. Exposed pipes nod to the equipment used in beer production, while flowing lines and undulating forms mirror the liquid movement of beer itself. This meticulous attention to detail ensures that every element feels intentional, authentic, and part of a greater whole.

光线在设计中扮演着至关重要的角色，通过精心布局的明暗渐变，我们巧妙地引导宾客的步履。我们战略性地置入光筒，引入自然光的同时凸显了建筑的独特韵味，成为项目中最引人注目的特征之一。这些开口不仅增强了空间的沉浸感，还有助于提升舒适度和可持续性，减少对人工照明的依赖。

Light plays a crucial role in the design, with curated transitions between brightness and shadow to guide movement and highlight architectural features.We introduced daylight through strategically placed light barrels—one of the project’s most striking features. These openings not only heighten the immersive character of the space but also contribute to well-being and sustainability, reducing the reliance on artificial lighting and enhancing the overall experience.

设计采用裸露混凝土结构，有效降低了对空调的依赖和能源消耗，同时确保了空间舒适度。在此基础上，材料、形式和光线等每个元素都经过精心编排，旨在营造一种兼顾空间氛围和生态关怀的独特体验。

By allowing the raw concrete structure to radiate its underground cool, the design passively reduces the need for air conditioning, minimizing energy consumption while ensuring comfort. Every element—materials, form, and light—was carefully orchestrated to create an experience that is both atmospheric and ecologically mindful.

宝安区的新地标

A New Icon for Bao’an District

设计超越了单纯空间的范畴，它创造的是一种沉浸式的体验。我们巧妙地将叙事艺术与大胆前卫的当代设计理念融合，塑造了一个能够引起居民、上班族、学生、游客等不同受众共鸣的目的地。设计是对酿酒的致敬，更是在空间中创造美好生活的一个生动范例。它化低效为机遇，将闲置结构转变为充满活力与积极体验的场所。这里，传统与创新交相辉映，设计赋予生活新意，让每一刻都成为小镇故事中不可或缺的篇章。设计团队自豪地实现了这一愿景精髓，将酿酒的本质转变为空间体验，为宝安区树立起一座新地标—— 一个持续激发人际联结、鼓励探索的欢庆之地。

Our design for BREWTOWN creates more than spaces; it creates an experience. By combining the art of storytelling with bold, contemporary design, we’ve shaped a destination that resonates with its audience - residents, professionals, students, and visitors alike. More than just an homage to brewing, BREWTOWN is a statement on how spaces can be transformed for the better—turning inefficiencies into opportunities, and passive structures into active experiences. It’s a place where tradition meets innovation, where design enhances life, and where every moment becomes part of the BREWTOWN story. At AIM Architecture, we are proud to have brought this vision to life. By transforming the essence of brewing into spatial experiences, we’ve crafted a new landmark for Bao’an District - one that will inspire connection, exploration, and celebration for years to come.

完整项目信息

业主：华润置地、华润啤酒

项目地点：广东省深圳市宝安区创业二路388号

总建筑面积：184125平方米

设计时间：2022年7月—2024年12月

竣工时间：2024年12月

建筑设计：Aedas

AIM设计范围：B1、B2层公共走廊；L1、L2层美食广场；B1、L1、L2、L3层洗手间；B3-L3层电梯大堂

设计总监：Wendy Saunders、Vincent de Graaf

项目经理：林雅琪

项目建筑师：郭鹏、黄骁鸣

室内团队：刘婧博、林璐芊、张玄、松洁、沈明珠、安胜石、戴维莎

效果图：焦琰

施工图深化设计单位：厦门市华盟装修工程有限公司

施工单位：绿城建筑科技集团有限公司

软装配套顾问：北京靳朝晖设计有限公司

灯光顾问：碧谱照明设计

主要材料：镀锌钢、不锈钢、水磨石、穿孔铜板、质感灰泥

摄影：Dirk Weiblen

版权声明：本文由AIM恺慕建筑设计授权发布。欢迎转发，禁止以有方编辑版本转载。

投稿邮箱：media@archiposition.com